"This s - t [smoked on scenes] called Wizard Smoke. I didn't like it. [James] Franco didn't have that hard of a time with it. Franco will smoke anything."

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We originally actually wrote Franco's part [in the Pineapple Express] for me and the part I ultimately played just for someone else in general. Then when we got Franco involved we thought it was a good idea to switch the roles. I think it worked really well.

— Seth Rogen